We all know kids LOVE sweet stuff — it’s also reinforced on TV with slick commercials, with cute animations; basically your typical marketing but aimed at children.

The problem is, kids are more vulnerable.  They still don’t know good from bad.  They won’t know when they are being manipulated.

I mean as adult we’re still getting manipulated by commercials — think about all the weight loss commercials you see on tv, or commercials for the dozens of beauty products that show beautiful men/women then flash to the product.  You tend to associate the product with the people.

Kellogg has announced that it may volunatrily stop marketing to kids:

“The initiative is voluntary and will be put in place over the next year and a half, The New York Times reported. The paper said the plan would apply to about half of the products that Kellogg markets to children, including Pop Tarts and Apple Jacks.”

The article went on to say:

“These products will either be reformulated to meet the nutrition standards or Kellogg will phase out marketing them to children, according to the report.”

This is definately a step in the right direction!

Regards,

Mohamed

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